Top 10 Direct Marketing Efforts for Manufacturers Selling via Distribution
Manufacturers that rely solely on distribution to sell their products often miss opportunities to strengthen their brand presence. By...
top of page
A new kind of marketing consultancy
This small but perfectly formed, consultancy has been set up by 3 colleagues turned friends who are on a mission to grow the brand presence of B2B companies. In these are exciting times for selling products or services through sales channels, investment has soared in supply chains and so have expectations on marketing and sales teams. And that's where we come in.
If you win, we win
Our main focus is to help your sales channel partners perform better, grow your market share, and outpace competitors. We also understand the need to build a strong brand that works across the entire channel. To show our commitment, we’ll even discount our costs until the growth target is reached, sharing the risk with you because we believe in what we can achieve together.
Nothing is left to chance
We're focused on building a strong customer success strategy that supports every step of your end-customer journey. By maintaining a steady and engaging relationship, we help you grow, spot potential risks early, and quickly address them. We're here to ensure nothing is left to chance.
Insight + action = success
We strike the right balance between planning and action in marketing. It's about being agile—switching smoothly between strategy and getting things done. With us, you don’t just get ideas; you get real results that make a difference.
How We Work
Our proven working principles developed over 20 years:
-
Clearly define success Ensure both you and your channel partner have a clear understanding of the goals and expectations. Clearly communicate what you want to achieve through the partnership.
-
Design marketing and sales partner assets Make sure your channel partner has access to comprehensive marketing and sales materials that can effectively showcase your products or services. This includes digital assets, events, brochures, product catalogues, and presentations.
-
Offer rewards and incentives Set up a rewards program to motivate and incentivize your channel partner to actively promote and sell your products. This could include bonuses, commissions, or other performance-based incentives.
-
Foster open communication Establish regular and open lines of communication with your channel partner. This helps build rapport, address any challenges, and exchange feedback on strategies and tactics. Utilise tools like email, virtual conferences, or dedicated partner digital platforms to facilitate communication.
-
Provide training and support Invest in training programs to equip your channel partner with the necessary knowledge and skills to effectively sell your products. This could include product training, sales techniques, or marketing strategies. Additionally, offer ongoing support to address any questions or concerns that arise.
-
Collaborate on promotions and campaigns Collaborate with your channel partner on joint marketing campaigns and promotions to amplify the reach and impact of your sales efforts. This could involve co-branded advertising, coordinated social media campaigns, or targeted email marketing.
What We Do
Brand Development
Our expertise lies in creating distinctive, emotionally resonant brands that address customer pain points and will work from distributor through to end-user.
Launch New Products
We specialise in successfully launching products throughout the entire supply chain.
Training & Development
We offer comprehensive training programs to empower your channel partners.
Social Media Support
Elevate your online presence with our strategic social media support.
Market Research
Gain valuable insights through our market research services.
Events
Let us help you create impactful events that leave a lasting impression.
Who We Are
For more than two decades, we've collaborated in various capacities, from Advertising Agencies to Marketing Consultancy.
Our extensive tenure spans the entire spectrum of marketing disciplines and industries. Over the years, we've cultivated a diverse network of talented technical and creative specialists who share our vision. This network empowers us to deliver comprehensive support to the businesses we partner with.
Shaun Cooper
I’d like to ‘think’ my strategic thinking is instinctive, based on 20 plus years of experience of asking, and answering questions. Having worked in digital, research and creative for B2B integrated agencies delivering new product launches, repositioning brands and communication campaigns, I enjoy reviewing briefs from different perspectives, and as a result, I'm not afraid to ask questions.
Hannah Smith
I am constantly invigorated by the multifaceted nature of marketing, relishing the unpredictability that each day brings. My professional journey has been rich and diverse, characterised by a channel-agnostic approach that means I have been able to bring a full suite of marketing channels into play in my work on B2B and internal comms campaigns.
Sharon Bristow
My expertise spans both B2B and B2C environments, encompassing a broad spectrum of industries ranging from healthcare, oil and gas to agriculture. It's my belief that marketers must not only devise innovative strategies but also possess the agility to adapt and execute them swiftly in response to changing market dynamics. That's my super power!
bottom of page